BTS: How to Work with a Wedding Content Creator

Working with a wedding content creator can be a game-changer for your big day. We bring a unique set of skills to capture the essence of your wedding, providing memories you can relive for years to come within 24 hours. But to make the most of this partnership, there are a few key things to consider. Here’s a behind-the-scenes look at how to work with a wedding content creator and ensure that your day runs smoothly.

1. Know What You Want

Before you even start looking for a wedding content creator, it’s important to have a clear vision of what you want from your wedding content. Wedding content creators specialize in capturing different elements of the day, whether it’s the intricate details, candid moments, or beautifully styled shoots. Think about what’s most important to you:

• Are you looking for Instagram-worthy moments?
• Do you want a documentary-style video that tells the story of your day?
• Are you focusing on a highlight reel that captures the best moments for social media?

Having a clear vision will help you communicate your expectations, ensuring you find a content creator whose style matches your needs.

2. Choose the Right Content Creator

Wedding content creators are a newer addition to the vendor team — separate from wedding photographers and videographers although we work closely with them on each wedding day. We focus on capturing the in-between moments and behind-the-scenes details, and with a fast turnaround that lets couples relive their day almost instantly. When choosing a content creator, it’s important to find someone whose style aligns with your vision.

Look through their portfolio, check their social media presence, and don’t be afraid to ask for references. Are they skilled at capturing candid, authentic moments? Do they understand the flow of a wedding day and know how to work seamlessly alongside other vendors? A great content creator should make you feel comfortable, supported, and confident that your story is being captured with care.

3. Communicate, Communicate, Communicate

Once you’ve chosen a content creator, it’s time to lay out all the details. Open communication is key to ensuring everything goes as planned.

• Timeline: Be sure to discuss your wedding day timeline and when you’d like the content creator to arrive and leave. Whether it’s getting ready moments, ceremony, or the reception, knowing the schedule helps them prepare for all the crucial moments.
• Special Requests: Do you have any special shots in mind? For example, maybe you want a dramatic first look or need some extra time for styled photos with your bridal party. Share your ideas with your content creator, but be open to their professional suggestions as well.
• Set Expectations: If there’s anything you’re particularly excited about or want to avoid, let them know. Are there specific family dynamics or moments that need special attention? Communicating these nuances helps your content creator anticipate and capture the right moments.

4. Trust the Process

A wedding day can be hectic, and things don’t always go according to plan. Trust your content creator to make the magic happen. Let them capture moments as they unfold rather than micromanaging every shot. A great content creator knows how to adjust to the natural flow of the day, finding beauty in the unexpected.

Trusting them to do their job is key to getting the best results. They know how to work with the lighting, location, and even a change in weather. Let go of the small details and enjoy the moment while they capture it all.

5. Review and Feedback

Once the content is finalized, providing feedback is always appreciated. Wedding content creators often thrive on constructive feedback to improve their services for future couples. If you loved the way your shots turned out, let them know! If there are any moments you would have liked captured differently, kindly offer suggestions.

Final Thoughts

Working with a wedding content creator can elevate your entire wedding experience. By setting clear expectations, trusting their creative process, and keeping communication open, you pave the way for a smooth and memorable collaboration. With the right content creator by your side, your special day will be captured in a way that’s true to your story.

Remember, your wedding is ultimately about you, your partner, and the memories you’re making together. Let your content creator handle the rest—and if you haven’t yet, dive into our latest substack post for deeper insight into how to make the most of working with your content creator!